(List growth) Forward to a friend
Latest posts | Feed | By Mark Brownlow
Melinda Krueger outlines some best practices when it comes to "forward-to-a-friend" functionality in your outgoing emails.
She covers such things as...
>> whether to incent forwards or not
>> what to put in the automated forwarded message
>> how to benefit from those who just click on "forward" in their email client, rather than use your dedicated "forward-to-a-friend" form, etc.
That latter point is crucial, because many (most?) people tend to forward manually.
She covers such things as...
>> whether to incent forwards or not
>> what to put in the automated forwarded message
>> how to benefit from those who just click on "forward" in their email client, rather than use your dedicated "forward-to-a-friend" form, etc.
That latter point is crucial, because many (most?) people tend to forward manually.
Permalink | January 11, 2006 |
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