(List growth) Tips for Growing Your House List
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Arthur Sweetster has ten tips for improving your email address collection efforts.
As well as suggesting some of the practical ways to actually sign people up, he also covers related issues, such as gaining internal support for the email database, collecting demographics, etc.
The article kind of reflects a growing theme concerning email marketing and business. Namely that a lot of the potential depends on getting the whole organization aware of the value of email as a driver of company-wide success. And getting all people in that organization -- regardless of whether they actually work in marketing -- to think of how their actions can contribute to a successful email marketing program.
As well as suggesting some of the practical ways to actually sign people up, he also covers related issues, such as gaining internal support for the email database, collecting demographics, etc.
The article kind of reflects a growing theme concerning email marketing and business. Namely that a lot of the potential depends on getting the whole organization aware of the value of email as a driver of company-wide success. And getting all people in that organization -- regardless of whether they actually work in marketing -- to think of how their actions can contribute to a successful email marketing program.
Permalink | January 19, 2006 |
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