Latest posts | Feed | By Mark Brownlow
(List mgmt) Making a stand on permission
Kirill Popov and Loren McDonald outline the various reasons why getting explicit permission to add names to your list is not an option, but a necessity.
More importantly, perhaps, they throw down the gauntlet to those who don't believe in this permission model, inviting them to argue their case and prove that the non-permission way pays better.
Now, I dare say we can all point to spammers who (presumably) make a profit using the non-permission approach.
But that only works if your business model involves false identities, skulking in cellars waiting for the FTC to call, and the creation of problems other people have to pay for. Not for you and me I think.
Like the bumper sticker says, "Email marketers do it with permission."
Kirill Popov and Loren McDonald outline the various reasons why getting explicit permission to add names to your list is not an option, but a necessity.
More importantly, perhaps, they throw down the gauntlet to those who don't believe in this permission model, inviting them to argue their case and prove that the non-permission way pays better.
Now, I dare say we can all point to spammers who (presumably) make a profit using the non-permission approach.
But that only works if your business model involves false identities, skulking in cellars waiting for the FTC to call, and the creation of problems other people have to pay for. Not for you and me I think.
Like the bumper sticker says, "Email marketers do it with permission."
Permalink | January 05, 2006 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
