(Metrics) Focusing on the key ones
Latest posts | Feed | By Mark Brownlow on January 23, 2006
Nice overview by Bill Nussey of the first tier of metrics typically used in email marketing, though it does assume you have a little prior understanding of terms like "open rate."
Rather than focus on technological measurement issues, the author discusses how you can improve each of the metrics he discusses. His suggestions range from concrete practical tips to more general ideas you need to go away and think about for your particular situation.
Good value, especially for those relatively new to the field.
Rather than focus on technological measurement issues, the author discusses how you can improve each of the metrics he discusses. His suggestions range from concrete practical tips to more general ideas you need to go away and think about for your particular situation.
Good value, especially for those relatively new to the field.
[This post brought to you by Campaigner Email Marketing]
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