Choosing an EMail List Manager & Broker
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Rob Sanchez and Dee Castrellon Blohm offer an overview of the criteria you can/should use when selecting...
1. someone to represent your address list on the rental market, or,
2. someone to find you promising email lists to rent for your own acquisition endeavors.
Email list rental appears slowly to be regaining credence as a viable alternative in email marketing. But with the potential pitfalls, the kind of advice offered in this article is valuable in helping ensure you don't fall victim to the dark side of email marketing.
(Aside: Every week I have to block a fresh set of websites trying to use contextual advertising through Google to peddle dodgy spam lists here at Email Marketing Reports)
1. someone to represent your address list on the rental market, or,
2. someone to find you promising email lists to rent for your own acquisition endeavors.
Email list rental appears slowly to be regaining credence as a viable alternative in email marketing. But with the potential pitfalls, the kind of advice offered in this article is valuable in helping ensure you don't fall victim to the dark side of email marketing.
(Aside: Every week I have to block a fresh set of websites trying to use contextual advertising through Google to peddle dodgy spam lists here at Email Marketing Reports)
Permalink | January 23, 2006 |
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