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David Baker runs through a variety of campaign disasters witnessed last year. Everything from awesome typos to strategic mishits.
It serves as a list of some things not to do, or at least to check for, before you send out your emails. But it's probably more of an opportunity for us to enjoy a nice bit of Schadenfreude on a January morning.
Before praying to the God of email marketing that we never commit the same errors ( and knowing that we probably have at some point in our careers).
See also this cartoon.
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