(Misc) Email Marketing Reality
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It's the time of year where various vendors, commentators and practitioners present their reviews of 2005 and predictions for email marketing in 2006.
Here's a recent one from Adestra, and another from ExactTarget.
I've even dabbled myself.
The predictions for 2006 usually include a pretty accurate description of email marketing best practices, and the tactics and strategies described are something to aim for.
However, given that most media attention focuses on all the whizz bang wonderful things people do with email marketing, it's easy to forget that there's a big bucketful of worst practices still going on, too.
Here's a recent one from Adestra, and another from ExactTarget.
I've even dabbled myself.
The predictions for 2006 usually include a pretty accurate description of email marketing best practices, and the tactics and strategies described are something to aim for.
However, given that most media attention focuses on all the whizz bang wonderful things people do with email marketing, it's easy to forget that there's a big bucketful of worst practices still going on, too.
Permalink | January 10, 2006 |
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