(Misc) Marketing Wisdom

Latest posts | Feed | By Mark Brownlow

The annual MarketingSherpa compendium of user-submitted nuggets of marketing wisdom is now out and "downloadable" for free from this page.

Around 20 of the -- often quite detailed -- 110 submissions cover email marketing. Plenty of advice from the trenches on such things as newsletter ads, role of RSS, resends, contracting agencies, testing, unsubscribe patterns, localisation, format and copywriting, and more.

Permalink | January 18, 2006 | 0 comment(s)
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