(State of industry) Crystal Ball Predictions
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Al DiGuido throws his hat into the ring of predictions for email marketing in 2006.
He covers a lot of ground and the article reads like a strong set of best practices, if you have the required resources and company support. Big marketing for big business.
I still argue that most businesses don't have a chance of reaching the kind of sophistication regularly highlighted by the media (including me). But that doesn't mean they can't still be successful.
He covers a lot of ground and the article reads like a strong set of best practices, if you have the required resources and company support. Big marketing for big business.
I still argue that most businesses don't have a chance of reaching the kind of sophistication regularly highlighted by the media (including me). But that doesn't mean they can't still be successful.
Permalink | January 12, 2006 |
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