(Strategy) A Creed for Email Marketing
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How to summarize the framework on which all your email marketing efforts should be based? This article is one man's overview of what email marketing is fundamentally all about, with links to the top reference sites and people who "get it."
I'm the one man, and this is a contribution to Squidoo.com, a co-operative content site started by Seth Godin, the man who popularized the concept of permission marketing. Do take a look, rate the article by waving your cursor over the stars*, and let me know what you think (especially where there's room for improvement).
*I think you have to sign-up at Squidoo before you can rate things. It's free and interesting, so you should consider joining the experiment perhaps. Why not write your own contribution on email marketing?
I'm the one man, and this is a contribution to Squidoo.com, a co-operative content site started by Seth Godin, the man who popularized the concept of permission marketing. Do take a look, rate the article by waving your cursor over the stars*, and let me know what you think (especially where there's room for improvement).
*I think you have to sign-up at Squidoo before you can rate things. It's free and interesting, so you should consider joining the experiment perhaps. Why not write your own contribution on email marketing?
Permalink | January 23, 2006 |
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