(Strategy / tactics) Dialogue Redux
Latest posts | Feed | By Mark Brownlow on January 31, 2006
David Baker passes on a colleague's thoughts about email marketing as a dialogue.
He does a nice job of highlighting the different stages in your relationship with a new subscriber, drawing comparisons with the way you'd develop any conversation with someone you met offline.
When you start to think this way, it becomes very clear how you nurture the relationships and how you manage the exchange of information and value between the two participants.
Done right, you have a friend for life. Done wrong, and they'll make their excuses and give you a false telephone number.
He does a nice job of highlighting the different stages in your relationship with a new subscriber, drawing comparisons with the way you'd develop any conversation with someone you met offline.
When you start to think this way, it becomes very clear how you nurture the relationships and how you manage the exchange of information and value between the two participants.
Done right, you have a friend for life. Done wrong, and they'll make their excuses and give you a false telephone number.
[This post brought to you by Campaigner Email Marketing]
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