(Strategy / tactics) An email audit

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G. Simms Jenkins presents a series of articles authored by various luminaries from around the email marketing world. The theme running through the collection is to encourage you to take a step back and review your email marketing strategy and execution.

Most articles are bite-sized, designed to prompt further thought rather than offer specifics on what you should or should not do.

If you have a few spare moments, it's always worth reading through this kind of material. It keeps the important stuff at the top of your mind, and sparks off the kind of thought processes and actions that eventually lead to meaningful improvements in your results.

Permalink | January 19, 2006 | 0 comment(s)
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