(Survey) Attitudes among email subscribers
Latest posts | Feed | By Mark Brownlow
Vendor Truverse just put out a press release with summary results from their survey of email subscriber behaviors and preferences.
It reveals various insights into subscriber thinking. But the overall message is that there is a mismatch between what subscribers want from emails (and subscription management practices) and what marketers give them.
This reflects a current theme that says people are *not* tired of commercial email. On the contrary, they rate such email highly for the value it can give them. But the emphasis is on the word "can".
In too many cases, the low value of what's delivered to inboxes means recipients are frustrated and disenchanted.
The good news is that means there's still plenty of opportunity out there.
It reveals various insights into subscriber thinking. But the overall message is that there is a mismatch between what subscribers want from emails (and subscription management practices) and what marketers give them.
This reflects a current theme that says people are *not* tired of commercial email. On the contrary, they rate such email highly for the value it can give them. But the emphasis is on the word "can".
In too many cases, the low value of what's delivered to inboxes means recipients are frustrated and disenchanted.
The good news is that means there's still plenty of opportunity out there.
Permalink | January 13, 2006 |
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