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(Survey) E-Mailers Don't Send What Consumers Want
This Quris survey reported exclusively in DMNews has some interesting insights into the gap between consumer expectations or desires regarding commercial email and what actually turns up in their inbox.
There are various statistics supporting the idea that companies are yet to take proper and full advantage of an underlying interest in getting commercial email.
Equally, there are also indications of continuing consumer mistrust when it comes to handing over email addresses.
Anyway, plenty of little tidbits offering insight into consumer thinking and thus ideas for how to better address their needs for mutual benefit.
This Quris survey reported exclusively in DMNews has some interesting insights into the gap between consumer expectations or desires regarding commercial email and what actually turns up in their inbox.
There are various statistics supporting the idea that companies are yet to take proper and full advantage of an underlying interest in getting commercial email.
Equally, there are also indications of continuing consumer mistrust when it comes to handing over email addresses.
Anyway, plenty of little tidbits offering insight into consumer thinking and thus ideas for how to better address their needs for mutual benefit.
Permalink | January 09, 2006 |
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