(Tactics) Dynamic Email Messaging
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Derek Harding maps out the vocabulary and techniques behind the idea of dynamic messaging.
Essentially, we're talking about customizing or personalizing outgoing emails. Harding looks at the four basic techniques used, and considers the pros and cons of each.
Useful backgrounder for those planning on moving beyond the "batch and blast" approach to email marketing.
Essentially, we're talking about customizing or personalizing outgoing emails. Harding looks at the four basic techniques used, and considers the pros and cons of each.
Useful backgrounder for those planning on moving beyond the "batch and blast" approach to email marketing.
Permalink | January 30, 2006 |
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