(Tactics) The value of post-holiday email campaigns
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Bill McCloskey offers up an analysis of the impact of email campaigns sent out after the end of the traditional holiday buying season.
The article looks at website traffic through time at various top retail sites and matches the changes to the timing of particular email campaigns, drawing conclusions on the worth of the post-holiday approach.
The graphs are pretty darned convincing. Just a shame for those marketers and fulfillment staff hoping that work would ease off a little at the end of the year.
The article looks at website traffic through time at various top retail sites and matches the changes to the timing of particular email campaigns, drawing conclusions on the worth of the post-holiday approach.
The graphs are pretty darned convincing. Just a shame for those marketers and fulfillment staff hoping that work would ease off a little at the end of the year.
Permalink | January 11, 2006 |
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