(Case study) Bell Canada
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This case study looks at the main tactics used by the company to add names to its opt-in house list.
It also looks at how different email address sources work out in terms of response rates to subsequent campaigns.
As always, not every tactic is eminently applicable to your situation, but "other people's ideas" can often trigger possibilities in your own mind.
It also looks at how different email address sources work out in terms of response rates to subsequent campaigns.
As always, not every tactic is eminently applicable to your situation, but "other people's ideas" can often trigger possibilities in your own mind.
Permalink | February 24, 2006 |
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