(Case study) The Broadmoor Hotel
Latest posts | Feed | By Mark Brownlow
An older article freshly published at ClickZ. This looks at how the hotel recorded data from visitors to its trade show booth, and then followed up with a series of three emails to generate leads and sales calls.
There are details of how the data was captured and what was in the emails they sent out. And some very clear numbers for those wondering if it all made financial sense.
(The only thing I wonder about is whether it's the email component that makes the lead generation work, or just the fact they offered some nifty prizes to get people's attention.)
There are details of how the data was captured and what was in the emails they sent out. And some very clear numbers for those wondering if it all made financial sense.
(The only thing I wonder about is whether it's the email component that makes the lead generation work, or just the fact they offered some nifty prizes to get people's attention.)
Permalink | February 08, 2006 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
