(Copywriting) Subject line advice

Latest posts | Feed | By Mark Brownlow

Loren McDonald has 15 Rules to help you design and choose the right subject line for your email missives.

As well as covering tips on the actual contents, he has advice on evaluating the subject line's impact, related deliverability concerns and strategic issues.

A checklist to keep handy while preparing your next campaign. After all, it's the from and subject headers that pretty much make or break promotional email efforts.

Permalink | February 02, 2006 | 0 comment(s)
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