(Deliverability) Impact of email certification
Latest posts | Feed | By Mark Brownlow on February 21, 2006
SmartBiz.com pinned down a few industry experts and got them to give their views on how AOL and Yahoo's use of Goodmail certification impacts on email marketing.
The general tenor of the comments is that it's no big deal and that each individual marketer simply has to do the numbers.
On the minus side of the financial equation you have the costs of certification. On the plus side you have some more emails delivered and a potential response lift from being marked as certified.
Of course, without any data, the equation is currently unsolvable. Everyone's waiting for someone else to do the case studies.
The general tenor of the comments is that it's no big deal and that each individual marketer simply has to do the numbers.
On the minus side of the financial equation you have the costs of certification. On the plus side you have some more emails delivered and a potential response lift from being marked as certified.
Of course, without any data, the equation is currently unsolvable. Everyone's waiting for someone else to do the case studies.
[This post brought to you by Campaigner Email Marketing]
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