(Deliverability) Managing your email reputation
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George Bilbrey suggests there are no shortcuts to building a good reputation as an email sender. And with reputation a key factor in deliverability, it's an issue you need to stay on top of.
He highlights three specific areas you can address to keep your reputation high, and has a little dig at "pay to play" certification systems while doing so.
The AOL announcement ruffled a few feathers - expect to see a lot of debate on the subject of reputation and certification in the next few days and weeks.
He highlights three specific areas you can address to keep your reputation high, and has a little dig at "pay to play" certification systems while doing so.
The AOL announcement ruffled a few feathers - expect to see a lot of debate on the subject of reputation and certification in the next few days and weeks.
Permalink | February 01, 2006 |
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