(Design) Designing, coding and delivering HTML email
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MailChimp's free 50 page guide also addresses the mechanics of email marketing at a basic level for those relatively new to the field. But the meat of the publication is in the advice on HTML design.
It contains numerous tips on layout and coding, and covers the idiosyncrasies of different software and sites used by recipients to view their email.
A "must read" for do-it-yourselfers and a useful checklist for those with more experience.
Oh, and the MailChimp blog itself is worth reading for super email design insights and tips.
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