(Metrics) Developing benchmarks

Latest posts | Feed | | By Mark Brownlow

Melinda Krueger advises on how to develop your own benchmarking regime in the absence of relevant case studies.

She suggests sources of industry and competitor data, and has some tips for your own record keeping and testing procedures.

Information is power.

[This post brought to you by Campaigner Email Marketing]
Permalink | February 21, 2006 | 0 comment(s) - add yours!
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