(Metrics) Email marketing benchmark data
Latest posts | Feed | By Mark Brownlow
MarketingSherpa just made available the one-hour audio transcript of a recent teleseminar presentation of their new Email Marketing Benchmark Guide. Accompanying the audio file are a collection of relevant charts.
Various data points are presented (clickthrough rates, open rates, conversions, send frequencies, eyetracking data, list growth etc.), together with interpretation from Anne Holland and Stephan Tornquist of Sherpa. It's not just a discussion of numbers, but also has practical recommendations sprinkled throughout the presentation, too.
So you can turn the speakers up, annoy your colleagues and happily claim it's work.
Various data points are presented (clickthrough rates, open rates, conversions, send frequencies, eyetracking data, list growth etc.), together with interpretation from Anne Holland and Stephan Tornquist of Sherpa. It's not just a discussion of numbers, but also has practical recommendations sprinkled throughout the presentation, too.
So you can turn the speakers up, annoy your colleagues and happily claim it's work.
Permalink | February 03, 2006 |
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