(Misc) Getting the "from" line right
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Loren McDonald (yep, him again already) turns his attention to the "from" header in your emails.
This time it's not a question of coming up with catchy, encouraging, engaging headlines. Instead, it's about ensuring recognition and trust through proper configuration of this header.
He has some straightforward advice on what not to put in there and how to go about finding the right alternative.
(NB. I dislike promoting vendor writing explicitly, as that's their job and not mine. But EmailLab's newsletter is consistently useful in a non-salesy public value way). It's a source you can put on your trusted list (see yesterday's post on this issue).
This time it's not a question of coming up with catchy, encouraging, engaging headlines. Instead, it's about ensuring recognition and trust through proper configuration of this header.
He has some straightforward advice on what not to put in there and how to go about finding the right alternative.
(NB. I dislike promoting vendor writing explicitly, as that's their job and not mine. But EmailLab's newsletter is consistently useful in a non-salesy public value way). It's a source you can put on your trusted list (see yesterday's post on this issue).
Permalink | February 02, 2006 |
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