(Misc) State of list rental
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This news article at BtoBOnline.com reviews the current situation for renting email lists in the B2B marketplace.
Two competing trends seem to be emerging of late. On the one hand, companies are more aware of the value of an email address and are reluctant to open up their lists to others (i.e. rent them out), or can't do so because of privacy policies.
On the other hand, interest in the use of email for acquiring new leads is growing, particularly in the IT sector, where white paper offers to rented media lists, for example, are a well-established concept accepted by both sellers and readers.
Two competing trends seem to be emerging of late. On the one hand, companies are more aware of the value of an email address and are reluctant to open up their lists to others (i.e. rent them out), or can't do so because of privacy policies.
On the other hand, interest in the use of email for acquiring new leads is growing, particularly in the IT sector, where white paper offers to rented media lists, for example, are a well-established concept accepted by both sellers and readers.
Permalink | February 15, 2006 |
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