(Strategy) Understanding address value
Latest posts | Feed | By Mark Brownlow
David Baker boldly goes where only physicists dare to tread, and tackles the email marketing equivalent to Grand Universal Theory.
Given that so many elements and skills contribute to success, he suggests truly understanding the value of an email address to your organization is the starting point around which to build your efforts.
If you haven't already done that exercise, this revelation can actually get you to fundamentally rethink your whole email marketing operation and approach.
Given that so many elements and skills contribute to success, he suggests truly understanding the value of an email address to your organization is the starting point around which to build your efforts.
If you haven't already done that exercise, this revelation can actually get you to fundamentally rethink your whole email marketing operation and approach.
Permalink | February 15, 2006 |
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