(Survey) Spam shrinks, email marketing grows
Latest posts | Feed | By Mark Brownlow
...which is a lot better than the other way around. JupiterResearch forecast on Friday that spending on email marketing would rise to $1.1 billion in 2010, from $885 million in 2005. They also suggested spam volume (per consumer) would drop by 13% each year over the same period.
Forget the numbers themselves. The point is that this kind of positive independent forecast itself gives a boost to email marketing as an industry, irrespective of the validity of the numbers themselves.
Forget the numbers themselves. The point is that this kind of positive independent forecast itself gives a boost to email marketing as an industry, irrespective of the validity of the numbers themselves.
Permalink | February 06, 2006 |
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