(Survey) Subscriber Inactive Rates
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Vendor EmailLabs present some data on the percentage of list addresses that are unresponsive (they neither open nor click over a six month period).
Now if you're guessing that's probably just a few percent of your recipient list, then you might be in for a nasty shock.
The bad news is the number is typically awfully high. The good news is there are things you can do about it, and the authors of this little report point you to some of their own thoughts on that matter.
Don't forget to check the way you use email before panicking on this issue. For example, say you send out a lot of email that is text-only, where the links are not coded to go through a tracking mechanism...
i.e. http://www.domain.com/ rather than...
http://www.fgt.com/trck12345?http://www.domain.com
If recipients block images automatically (as many do), then they will never show up as having opened or clicked on your emails, even though they may actually do both.
Now if you're guessing that's probably just a few percent of your recipient list, then you might be in for a nasty shock.
The bad news is the number is typically awfully high. The good news is there are things you can do about it, and the authors of this little report point you to some of their own thoughts on that matter.
Don't forget to check the way you use email before panicking on this issue. For example, say you send out a lot of email that is text-only, where the links are not coded to go through a tracking mechanism...
i.e. http://www.domain.com/ rather than...
http://www.fgt.com/trck12345?http://www.domain.com
If recipients block images automatically (as many do), then they will never show up as having opened or clicked on your emails, even though they may actually do both.
Permalink | February 13, 2006 |
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