(Tactics) Clickstreams and Email Marketing
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Jack Aaronson introduces us to the concept of clickstream analysis (monitoring user behavior at a website) and how this can be tied to email marketing (by sending email based on this data).
He then presents survey data suggesting it's quite possibly the most profitable form of email marketing.
But there's no such thing as a free donut, and he finishes with some warnings about the special management that this approach requires, particularly in terms of privacy concerns.
He then presents survey data suggesting it's quite possibly the most profitable form of email marketing.
But there's no such thing as a free donut, and he finishes with some warnings about the special management that this approach requires, particularly in terms of privacy concerns.
Permalink | February 13, 2006 |
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