(Tactics) Designing Databases to Support Email Personalization
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Tom's on a roll (see post from yesterday), and here he has a nice introductory article on databases and how you can use subscriber information to personalize your outgoing emails.
What he does is focus on how you set up your database fields and how you ensure that the information you collect can be used properly. So you avoid silly errors like capitalized words in the middle of sentences.
He does this with the help of enlightening examples and screenshots. If you've been scared at the prospect of using data for personalization, this article might just take away the fear.
What he does is focus on how you set up your database fields and how you ensure that the information you collect can be used properly. So you avoid silly errors like capitalized words in the middle of sentences.
He does this with the help of enlightening examples and screenshots. If you've been scared at the prospect of using data for personalization, this article might just take away the fear.
Permalink | February 03, 2006 |
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