(Tactics) Dynamic Email Campaigns Part II
Latest posts | Feed | By Mark Brownlow on February 24, 2006
Derek Harding stresses the importance of developing structured objectives for dynamic email campaigns. He explains why you can't be as relaxed about this as you might be with non-dynamic campaigns and he outlines the criteria you should use for setting goals.
Harding is almost apologetic about tackling what he describes as something sounding a little like Project Management 101.
But email marketing efforts often grow organically and without any rigorous structure, especially where they're an add-on to "standard" marketing activities.
So it certainly pays to sit back and bring a little more order into email marketing life.
Harding is almost apologetic about tackling what he describes as something sounding a little like Project Management 101.
But email marketing efforts often grow organically and without any rigorous structure, especially where they're an add-on to "standard" marketing activities.
So it certainly pays to sit back and bring a little more order into email marketing life.
[This post brought to you by Campaigner Email Marketing]
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