(Tactics) Dynamic Email Campaigns Part II
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Derek Harding stresses the importance of developing structured objectives for dynamic email campaigns. He explains why you can't be as relaxed about this as you might be with non-dynamic campaigns and he outlines the criteria you should use for setting goals.
Harding is almost apologetic about tackling what he describes as something sounding a little like Project Management 101.
But email marketing efforts often grow organically and without any rigorous structure, especially where they're an add-on to "standard" marketing activities.
So it certainly pays to sit back and bring a little more order into email marketing life.
Harding is almost apologetic about tackling what he describes as something sounding a little like Project Management 101.
But email marketing efforts often grow organically and without any rigorous structure, especially where they're an add-on to "standard" marketing activities.
So it certainly pays to sit back and bring a little more order into email marketing life.
Permalink | February 24, 2006 |
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