(Tactics) Exploiting other holidays
Latest posts | Feed | By Mark Brownlow on February 15, 2006
Vertical Response's Janine Popick uses a blog posting to highlight the value of those second-tier holidays and event days (like the Daytona 500) that also provide marketing opportunities. And might just have a touch less competition for reader attention.
She then outlines a few ideas of how to use emails or postcards to make the most of those opportunities.
Even if not all the cited (mainly US) holidays resonate with you because you're, for example, in Sweden or Australia, the principle is still worth noting.
Did you know that today is "send flowers to a marketer" day? No, I didn't think so.
She then outlines a few ideas of how to use emails or postcards to make the most of those opportunities.
Even if not all the cited (mainly US) holidays resonate with you because you're, for example, in Sweden or Australia, the principle is still worth noting.
Did you know that today is "send flowers to a marketer" day? No, I didn't think so.
[This post brought to you by Campaigner Email Marketing]
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