(Tactics) Four Tips for Keeping Customers
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Tricia Robinson outlines the value of email for retention and then comes up with suggested ways you can use these marketing emails to increase loyalty and boost sales.
I get the feeling there are two trends going on right now. One is the increasing application of technology to allow clever segmentation and targeting of messages.
The other is a return to one of the original, basic promises of email, which was to build relationships using a soft sell approach. So you're top of mind when the customer is ready to buy.
Both trends still share a common basis. Namely that you need to deliver useful, timely, relevant, personable content. "The more things change, the more they stay the same."
(Did you know that quote comes from the same Frenchman -- Alphonse Karr -- who gave his name to a variety of hedge bamboo?)
I get the feeling there are two trends going on right now. One is the increasing application of technology to allow clever segmentation and targeting of messages.
The other is a return to one of the original, basic promises of email, which was to build relationships using a soft sell approach. So you're top of mind when the customer is ready to buy.
Both trends still share a common basis. Namely that you need to deliver useful, timely, relevant, personable content. "The more things change, the more they stay the same."
(Did you know that quote comes from the same Frenchman -- Alphonse Karr -- who gave his name to a variety of hedge bamboo?)
Permalink | February 28, 2006 |
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