(Tactics) Some testing advice
Latest posts | Feed | By Mark Brownlow on February 28, 2006
Jeanne Jennings has some pointers on testing some of the supplementary, yet vital, information that goes out with your emails. Like subject and sender lines, whitelisting messages and taglines.
Her general point is not only to understand what to test, but also to understand when things don't need to be tested. In other words, save your testing powder for the important stuff and don't obsess over changes that likely won't lift responses much.
Her general point is not only to understand what to test, but also to understand when things don't need to be tested. In other words, save your testing powder for the important stuff and don't obsess over changes that likely won't lift responses much.
[This post brought to you by Campaigner Email Marketing]
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