(Tactics) Tips for testing personalization
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Fascinating insights from Jeanne Jennings on testing and the benefits of personalization (and opening salutations per se).
She reveals how simply adding an opening greeting can both lift and depress responses to marketing emails, speculates why this is so, and uses the issue to explain some of the ins, outs and idiosyncrasies of testing.
Definitely worth a read.
She reveals how simply adding an opening greeting can both lift and depress responses to marketing emails, speculates why this is so, and uses the issue to explain some of the ins, outs and idiosyncrasies of testing.
Definitely worth a read.
Permalink | February 14, 2006 |
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