(Basics) Getting Started With Email Marketing
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Tom O'Leary of GroupMail has put together this four-part series for those new to email marketing or who are still at the lower end of the learning curve.
He covers the four elements of a program (the list, the message, delivery and measurement), and then goes on to describe a selection of specific tips, tools and typical mistakes.
The articles are written for those using software to send their emails, rather than a 3rd party hosted solution. But most of the advice and information is applicable to all setting out on the great email marketing adventure.
He covers the four elements of a program (the list, the message, delivery and measurement), and then goes on to describe a selection of specific tips, tools and typical mistakes.
The articles are written for those using software to send their emails, rather than a 3rd party hosted solution. But most of the advice and information is applicable to all setting out on the great email marketing adventure.
Permalink | March 30, 2006 |
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