(Case study) Anthem Blue Cross and Blue Shield
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An enlightening look at the e-newsletter strategies and tactics employed by this insurance giant.
Among the issues addressed are segmenting your lists to improve targeting and changing design and content approaches to match the needs and characteristics of particular audiences.
But perhaps the most important information here concerns the tactics used to ensure that the company's own sales reps are happy with their customers getting email messages from marketing.
Among the issues addressed are segmenting your lists to improve targeting and changing design and content approaches to match the needs and characteristics of particular audiences.
But perhaps the most important information here concerns the tactics used to ensure that the company's own sales reps are happy with their customers getting email messages from marketing.
Permalink | March 31, 2006 |
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