(Case study) CoutureCandy.com
Latest posts | Feed | By Mark Brownlow
A case study with a difference. Melinda Krueger looks at the site's e-newsletter and suggests an insightful range of improvements to the current content and communication approach.
She also discusses the importance of distinguishing between different types of subscribers in terms of expected responses.
It's a nice assessment of how to improve an e-newsletter programme. And even if you're not a clothes retailer, the principles she expounds are very valuable.
She also discusses the importance of distinguishing between different types of subscribers in terms of expected responses.
It's a nice assessment of how to improve an e-newsletter programme. And even if you're not a clothes retailer, the principles she expounds are very valuable.
Permalink | March 14, 2006 |
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