(Case study) HP's newsletter
Latest posts | Feed | | By Mark Brownlow
HP's Technology at Work is often held up as a role model for B2B e-newsletters. In this article, Karen J. Bannan enlists the help of Forrester's Shar VanBoskirk to draw out lessons to apply to your own equivalent.
These covers topics like user value, testing, innovation and internal company support. For many B2B marketers in corporate situations, it's the latter issue that's critical.
These covers topics like user value, testing, innovation and internal company support. For many B2B marketers in corporate situations, it's the latter issue that's critical.
[This post brought to you by Campaigner Email Marketing]
Permalink | March 31, 2006 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | March 31, 2006 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
