(Case study) HP's newsletter
Latest posts | Feed | By Mark Brownlow
HP's Technology at Work is often held up as a role model for B2B e-newsletters. In this article, Karen J. Bannan enlists the help of Forrester's Shar VanBoskirk to draw out lessons to apply to your own equivalent.
These covers topics like user value, testing, innovation and internal company support. For many B2B marketers in corporate situations, it's the latter issue that's critical.
These covers topics like user value, testing, innovation and internal company support. For many B2B marketers in corporate situations, it's the latter issue that's critical.
Permalink | March 31, 2006 |
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