(Case study) JetBlue
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Lots of little insightful delicacies tucked away in this case study of JetBlue's email marketing efforts.
The article focuses on their frequency, segmentation and content strategies, with data on how these work out in terms of success metrics.
Quite apart from the little snippets of practical advice on offer, JetBlue's experiences also illustrate a basic email marketing truism. Here it is...
"There are relatively small things you can do which have a significant impact on your results."
No resting on laurels - keep on pushing.
The article focuses on their frequency, segmentation and content strategies, with data on how these work out in terms of success metrics.
Quite apart from the little snippets of practical advice on offer, JetBlue's experiences also illustrate a basic email marketing truism. Here it is...
"There are relatively small things you can do which have a significant impact on your results."
No resting on laurels - keep on pushing.
Permalink | March 10, 2006 |
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