(Case study) Peet's Coffee & Tea
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A short but sweet, caffeine-laced, look at how one company tested different free shipping offers in a single promotional send out (i.e. split-testing).
The trick is ensuring consistency between the email and website. If you have different shipping offers in the email, you want people to find the same free shipping offer if they happen to leave the landing page and browse through other pages at the website.
The article gives details of the approach and creative, and documents the (surprising) results.
The trick is ensuring consistency between the email and website. If you have different shipping offers in the email, you want people to find the same free shipping offer if they happen to leave the landing page and browse through other pages at the website.
The article gives details of the approach and creative, and documents the (surprising) results.
Permalink | March 17, 2006 |
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