(Deliverability) AOL certification still a hot topic
Latest posts | Feed | By Mark Brownlow
Although most email marketers seem to have adopted a pragmatic, "wait and see" approach to the impacts of email certification through Goodmail, the issue continues to rage on elsewhere.
This post at ZDNet, for example, highlights a debate between Esther Dyson (writing in the NY Times) and the coalition at DearAOL.com trying to get AOL to change its mind.
Like many debates, the problem is that whether one side is right or not depends on something we just can't know.
The main argument against AOL's certification approach is that they have a financial incentive to get progressively worse at delivering non-certified bulk email. Since this will encourage senders to go the paid certified route with its guaranteed delivery.
AOL, of course, deny that the paid certification programme has any impact on how they deliver non-certified email.
Who's right? We can't know and probably never will know.
This post at ZDNet, for example, highlights a debate between Esther Dyson (writing in the NY Times) and the coalition at DearAOL.com trying to get AOL to change its mind.
Like many debates, the problem is that whether one side is right or not depends on something we just can't know.
The main argument against AOL's certification approach is that they have a financial incentive to get progressively worse at delivering non-certified bulk email. Since this will encourage senders to go the paid certified route with its guaranteed delivery.
AOL, of course, deny that the paid certification programme has any impact on how they deliver non-certified email.
Who's right? We can't know and probably never will know.
Permalink | March 21, 2006 |
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