(Deliverability) Feedback loops
Latest posts | Feed | By Mark Brownlow
George Bilbrey introduces us to the concept of ARF or Abuse Reporting Format, which ISPs use (or plan to use) to alert senders to those emails that trigger a spam complaint.
(Blatant Abuse Reporting Format would have made a funnier acronym.)
Armed with specific information about those messages that generate spam reports and the recipients that make them, you can modify your programme appropriately. Fewer spam complaints means better deliverability, for all sorts of reasons.
Bilbrey gives some enlightening examples from one of his company's clients.
(Blatant Abuse Reporting Format would have made a funnier acronym.)
Armed with specific information about those messages that generate spam reports and the recipients that make them, you can modify your programme appropriately. Fewer spam complaints means better deliverability, for all sorts of reasons.
Bilbrey gives some enlightening examples from one of his company's clients.
Permalink | March 17, 2006 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
