(Deliverability) Mapping the chain
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The deliverability duo that is Kirill Popov and Loren McDonald take us back to basics in this article, outlining the different events, barriers and elements in the chain that carries an email from the sender (marketer) to the recipient (customer / prospect).
Given that they mention over 20 possible links in this chain, the overall message is that things are more complex than they used to be. And deliverability is a topic it would be wise not to ignore.
Given that they mention over 20 possible links in this chain, the overall message is that things are more complex than they used to be. And deliverability is a topic it would be wise not to ignore.
Permalink | March 15, 2006 |
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