(E-newsletters) Professional tools to use
Latest posts | Feed | By Mark Brownlow
Jeanne Jennnings makes the important point that anyone producing an email newsletter is acting as a publisher / editor, whatever their actual job description may be.
The good news is that once you internalize that role, you can more easily make use of the various tools and approaches used by editors and publishers to ease or improve the newsletter production process.
Jeanne outlines four of them, and explains how you can apply each to generate better results for your e-newsletter marketing efforts.
The good news is that once you internalize that role, you can more easily make use of the various tools and approaches used by editors and publishers to ease or improve the newsletter production process.
Jeanne outlines four of them, and explains how you can apply each to generate better results for your e-newsletter marketing efforts.
Permalink | March 13, 2006 |
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