(Law / Strategy) Keeping tabs on affiliates
Latest posts | Feed | By Mark Brownlow
Fact: Affiliate marketing is a great way of driving sales. But when it comes to affiliates doing email marketing there are three key problems.
First, affiliates may be using email poorly or unethically, which reflects badly on those they promote (i.e. you).
Second, there are anti-spam law compliance issues for which you are liable.
Third, what they say about you and your offers isn't always on-message.
In this article, Heather Palmer Goff and Carole Coplan explain the potential pitfalls involved with affiliates using email to promote your products or services.
They then go on to outline various actions you should take to ensure this email marketing is compliant, your risk is minimized, and your brand is protected.
First, affiliates may be using email poorly or unethically, which reflects badly on those they promote (i.e. you).
Second, there are anti-spam law compliance issues for which you are liable.
Third, what they say about you and your offers isn't always on-message.
In this article, Heather Palmer Goff and Carole Coplan explain the potential pitfalls involved with affiliates using email to promote your products or services.
They then go on to outline various actions you should take to ensure this email marketing is compliant, your risk is minimized, and your brand is protected.
Permalink | March 02, 2006 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
