(List mgmt / design) Make Life Easier for Your Subscribers
Latest posts | Feed | By Mark Brownlow
Loren McDonald stresses the importance of making it easy for subscribers to take the kind of actions you want them to.
He then goes on to outline a variety of specific changes you can make to your website and emails to simplify action paths and generate better responses.
There are literally dozens of useful tips buried in the article, many of which would only require minor changes to what you're already doing. So take a few minutes out to work through the suggestions.
He then goes on to outline a variety of specific changes you can make to your website and emails to simplify action paths and generate better responses.
There are literally dozens of useful tips buried in the article, many of which would only require minor changes to what you're already doing. So take a few minutes out to work through the suggestions.
Permalink | March 31, 2006 |
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