(List mgmt) Optimizing Subscription Pathways
Latest posts | Feed | By Mark Brownlow
This research brief from the folks at Marketing Experiments looks primarily at increasing paid content subscriptions. But much of what they cover on that topic can be transferred to email sign-ups.
More importantly, they discuss the details of an intriguing little test where they made three changes to the subscription process for a free email newsletter and observed the impact on the number of daily new subscribers.
It jumped by 711%.
I think that could be described as a useful experiment.
More importantly, they discuss the details of an intriguing little test where they made three changes to the subscription process for a free email newsletter and observed the impact on the number of daily new subscribers.
It jumped by 711%.
I think that could be described as a useful experiment.
Permalink | March 16, 2006 |
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