(Misc) Email marketing or spam or both?
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The magazine Direct has a wise piece on how the media often fails to appreciate the difference between spam and legitimate marketing messages.
They cite a Forbes.com article that itself spawned various inaccurate commentaries implying (mistakenly) that the customers of a particular email service provider were spammers.
The inability of journalists to understand the issues is one problem. As is their readiness to say "spam" rather than "permission-based email" simply because it makes for a more exciting article.
But the email marketing industry also needs to realize that where there is smoke, there is fire.
Poor permission practices in the past from ostensibly legitimate companies have blurred distinctions often enough for everyone to get confused about what is and isn't spam.
They cite a Forbes.com article that itself spawned various inaccurate commentaries implying (mistakenly) that the customers of a particular email service provider were spammers.
The inability of journalists to understand the issues is one problem. As is their readiness to say "spam" rather than "permission-based email" simply because it makes for a more exciting article.
But the email marketing industry also needs to realize that where there is smoke, there is fire.
Poor permission practices in the past from ostensibly legitimate companies have blurred distinctions often enough for everyone to get confused about what is and isn't spam.
[This post brought to you by Campaigner Email Marketing]
Permalink | March 29, 2006 | 0 comment(s) - add yours!
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Permalink | March 29, 2006 | 0 comment(s) - add yours!
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